{"id":825,"date":"2015-12-07T15:58:30","date_gmt":"2015-12-07T13:58:30","guid":{"rendered":"http:\/\/davidirozin.com\/en\/?page_id=825"},"modified":"2020-01-06T10:25:13","modified_gmt":"2020-01-06T08:25:13","slug":"%d7%a9%d7%99%d7%a4%d7%95%d7%a5-%d7%9e%d7%95%d7%9c-%d7%9e%d7%92%d7%93%d7%9c-%d7%94%d7%9e%d7%90%d7%94","status":"publish","type":"page","link":"https:\/\/talrozin.com\/en\/%d7%a9%d7%99%d7%a4%d7%95%d7%a5-%d7%9e%d7%95%d7%9c-%d7%9e%d7%92%d7%93%d7%9c-%d7%94%d7%9e%d7%90%d7%94\/","title":{"rendered":"Century Tower Mall TLV"},"content":{"rendered":"<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\"><b>Century Tower Mall<\/b><\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\"><b>201<\/b><\/span><span class=\"s2\">1<\/span><span class=\"s1\"><b>-2015<\/b><\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">Photography: Shai Epshtein, and office photos<\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">We were asked to design a complete renovation of the street facade and public areas of the Century Tower shopping mall on Tel-Aviv\u2019s busy Ibn Gvirol boulevard.<\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">The Century Tower mall houses several health related businesses such as Kupat Holim, Mor institute, a Superpharm store, Studio C and Studio B gym and dance branches. The health theme became a focal point of our design as we sought to bring a more light, airy and youthful style into the mall. <\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">Our work involved searching for and showing the owners (Hayarkon group and Amot Holdings) several innovative design concepts using 3D imaging before implementing the chosen concept:<\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">Delicate bamboo stalks in light green and grey on a white background were printed on glass panels throughout the mall. This recurring color scheme was also used in the public WC&#8217;s.<\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">The old dark grey columns were refitted with glass and became \u201clight columns\u201d emitting light throughout the floors. The floors were refitted in greyish white 120\/120 porcelain tiles and ceilings were renewed.<\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">The street facade was redone in anti-vandal grey porcelain granite tile with the bamboo theme recurring as light strips that come on at night pulsing slowly as they randomly grow lighter or darker mimicking a breathing effect.<\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">The most significant difference was the main entrance to the mall. Before the renovation, the entrance was easily overlooked, as just another window in the long glass facade. Heightening the beams and using a<span class=\"Apple-converted-space\">\u00a0 <\/span>revolving door we managed to emphasize and <\/span><span class=\"s3\">differentiate <\/span><span class=\"s1\">the entrance whilst protecting it from the winds created by the tower above.<\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">Supervision: Maof Engineers<\/span><\/p>\n<p class=\"p1\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">Contractor: Rom Geves LTD.<\/span><\/p>\n<p class=\"p4\" dir=\"ltr\" style=\"text-align: left;\"><span class=\"s1\">Lighting design: RTLD lighting consultants<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Century Tower Mall 2011-2015 Photography: Shai Epshtein, and office photos We were asked to design a complete renovation of the street facade and public areas of the Century Tower shopping mall on Tel-Aviv\u2019s busy Ibn Gvirol boulevard. The Century Tower mall houses several health related businesses such as Kupat Holim, Mor institute, a Superpharm store, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2384,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"gallery.php","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[15],"tags":[],"class_list":["post-825","page","type-page","status-publish","has-post-thumbnail","hentry","category-commercial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Century Tower Mall TLV - \u05d0\u05d3\u05e8\u05d9\u05db\u05dc\u05d5\u05ea \u05d5\u05e2\u05d9\u05e6\u05d5\u05d1 \u05e4\u05e0\u05d9\u05dd \u05d8\u05dc \u05e8\u05d5\u05d6\u05d9\u05df : Tal Rozin Architects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talrozin.com\/en\/\u05e9\u05d9\u05e4\u05d5\u05e5-\u05de\u05d5\u05dc-\u05de\u05d2\u05d3\u05dc-\u05d4\u05de\u05d0\u05d4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Century Tower Mall TLV - \u05d0\u05d3\u05e8\u05d9\u05db\u05dc\u05d5\u05ea \u05d5\u05e2\u05d9\u05e6\u05d5\u05d1 \u05e4\u05e0\u05d9\u05dd \u05d8\u05dc \u05e8\u05d5\u05d6\u05d9\u05df : Tal Rozin Architects\" \/>\n<meta property=\"og:description\" content=\"Century Tower Mall 2011-2015 Photography: Shai Epshtein, and office photos We were asked to design a complete renovation of the street facade and public areas of the Century Tower shopping mall on Tel-Aviv\u2019s busy Ibn Gvirol boulevard. 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